Using Keywords to Title Your Blog Posts

This is another topic that is so vital that it can’t be said enough. You absolutely MUST pay attention to the keywords you are focusing your content around if you want to maximize your search traffic and improve your blog’s profitability. Here are a few reasons why you should do keyword research:

• It helps you keep your blog content tightly focused
• It helps you determine which post titles will attract the most search traffic
• It helps you gauge competition
• It helps you attract highly qualified traffic
• It allows you to see how much search traffic there is for a niche
• It prevents you from wasting time on topics that aren’t searched or profitable

All of which lead to more relevant content, which is the cornerstone of highly profitable contextual advertising. Profitability isn’t everything, but we all have to eat!

As an example, say you were given a choice between a truckload of peaches or a truckload of pears to sell at a farmer’s market. What would you choose? Probably whichever one you liked the best, but
the question you would be asking is “Which fruit sells the best?” If you knew that, on average, 100 peaches sold every day at the market, but 1000 pears sold every day, you would choose pears in a
heartbeat. That’s what keyword research tells you: exactly what people are looking for every time they search; but even better, it allows you to find out how much competition there is for a keyword.

Keyword research is not an optional activity for professional bloggers. It is a necessity. This is one of the things that will set you apart from all of those people who are killing themselves trying to churn out a few Adsense dollars each day. You’ve simply got to do it.

Craft a Compelling Title with Keywords

For each of your anchor posts, you should be doing keyword research. This doesn’t mean that you should limit your writing to only those topics that generate search traffic, but it does mean that you should describe your posts in such a way that they attract maximum traffic.

The process is just as you would expect. Extract the keywords from your post, and plug them into your keyword software. Your software will present you with a long list of related keywords that you might not have even thought of. Analyze those words with the software and look for the number of searches, the number of competing results, and the KEI, which is a measurement of the effectiveness of a keyword. A good strategy is to keyword the title and first paragraph of your story with those words with the highest KEI’s.

It’s a wonderfully simple way to grab extra search traffic, and many of your competitors aren’t doing it, so get a leg up on them!

Learn More About Keywords + Free e-books

Keywords are so important that I address keyword topics exclusively in another member group. Learn more about keyword research or join this group. I am giving away two free e-books, “AdSense Arbitrage” and “AdWords Made Easy,” for new members of this group. I hope you’ll join us because we have plenty of great tips to share!

Good luck and USE YOUR KEYWORDS!