Blueprint Steps #10 & 11: Promote & AdWords

Generating traffic is a book in itself — in fact, I currently have a traffic book in editorial review as I write this — so I won’t even suggest a full traffic plan. Rather, I’ll give you some ideas of what is very effective, and follow up on specific techniques that you might want to look at further.

1) Download Directory Submitter and submit your niche sites to directories. Free for 300+ directories; one-time fee to upgrade and submit to 2000+ directories. The free version works great, the paid version works even better.

2) Rewrite several niche pages as articles and submit to article directories. Download Article Submitter to automate the process. Free for the popular directories; one-time fee to upgrade and submit to all directories. The free version works great. Unique Article Wizard is also a fanatastic option — it costs money, but it allows you to syndciate your content, gaining you lots of backlinks.

3) Post comments on RELEVANT blogs. Or pay someone to post for you.

4) Post comments on RELEVANT forums. Or pay someone to post for you.

5) Answer niche questions on Yahoo answers with content from your site.

6) Add related links to relevant Wikipedia entries, provided your site is an AUTHORITY on your niche. Just don’t spam.

7) If you established a niche site, establish a blog and automate regular posting. If you set your niche site up as a blog, rewrite private label content and automate weekly blog posting.

Submit your blog to blog directories and claim it at Technorati.

9) Submit an RSS feed to all RSS directories.

10) See the Hyper VRE member area for a list of resources you can use to promote your new niche sites.

Search Traffic

If you SEO’d your niche sites properly, and used a good keyword tool to select your niches, your content should push you to the top of the SERP’s for your target keywords. If it doesn’t, then you’ve done something wrong, and the most likely culprit is your keyword selection. Back to the drawing board — use a good keyword tool this time!

Google AdWords

You will want to dominate the PPC listings as well as the organic SERP’s, but if your niche was carefully selected, this should remain both inexpensive and profitable. I’d highly recommend that you read the e-book “Google AdWords Made Easy.” If you don’t already have a copy of it, you can join my keyword analysis group and get the e-book as a freebie for joining.

Keyword Advantage #2: Piggyback your Competitors’ Efforts

The topic of this e-mail is near and dear to my heart because it has saved me tons of money and countless hours of frustration over the past two years.

Google AdWords is a tremendous advertising platform. It has never been easier or cheaper to gain new customers than through the use of AdWords. But getting the most out of your AdWords campaigns can
be brutally difficult.

Keyword selection is paramount. You must choose keywords that will attract the right number of clicks, but you want to avoid those keywords with too much competition or you’ll find yourself paying an astronomically high cost-per-click rate. And it’s also imperative that you break your keywords into logically related campaigns, or you’ll have great difficulty getting your bearings.

Then you have to worry about ad copy. It takes thousands of impressions and hundreds of clicks just to test a few ads. What if you need to target several audiences? You might find yourself paying for several thousand clicks to determine which ad leads to the most clicks and which ad converts the best.

What if you could select the perfect keyword groupings, with high search traffic but little competition? That’s a few problems solved.

But better, what if you could let someone else — let’s make it your competitors — pay for testing the perfect ads for you? It doesn’t sound possible, does it? But it is, and the answer is obvious, but just as painful to carry out — unless you have Keyword Elite.

If your company is selling widgets with Google AdWords, what would you do with your worst performing ads? Ditch them quickly, I bet. And what would you do with your best-performing ads? Show them as
frequently as possible, unless you like flushing money down the toilet. Therein lays the answer. (Not the toilet part!)

To determine the best ads for your keywords, you monitor your keywords for three to four weeks, and collect statistics on which ads are displayed when searches are performed. The more often an ad appears in the search results, the more confident you can be that the ad is profitable. If after three weeks, you see that one ad shows up far more frequently than others for your keywords, you then have just the template to use as the basis for an ad.

You’ve effectively piggybacked off of all of the effort and expense your competitor wasted perfecting the ad! Keyword Elite does this automatically for you, for as many keywords as you want. You could
monitor competition in hundreds of keywords with just a few clicks of the mouse.

This is incredibly powerful. Whenever I will be doing an AdWords campaign, I start spying on the competition weeks in advance. When my campaign launches, I’m usually able to find a winning ad in under $100 and two weeks, vs. several hundred dollars over the course of a few months.

When time and speed to market are important to you, this feature is a godsend. Stop wasting time and money, and start using Keyword Elite! It will help you find exactly which keywords and which ads will convert for YOU.

I would strongly urge you to view the video of this process in action, because it will answer some questions you have and show you how easy and effective this tactic can be. Check out the “Project Number 5″ video. It’s amazing to see this in action.