Keyword Analysis Comparison: SEO, Keyword, Travis

I received an e-mail last night that I wanted to address. It doesn’t come up frequently, but I do hear it with respect to keyword and SEO software.

Keyword and SEO software tends to be expensive. It’s unfortunate, but keyword analysis and SEO is a constantly changing field, so the software must constantly evolve. That’s one big reason for the cost. The second largest factor is because the market has settled on the current price, and until one software maker lowers their price considerably, the current prices will remain.

Another service I like to use is Wordtracker, which I often plug into Keyword Elite. I love Wordtracker’s results, but it’s incredibly cumbersome to manage keyword research with their tools, so I just manage them with Keyword Elite. Wordtracker costs $60 per month, recurring every month!

Keyword Elite pays for itself many times over, but I know it can be hard to justify the cost. I also use SEO Elite, which is similarly priced.

There is another option, however. If you consider yourself a “lite” user, meaning that you run few campaigns, or only need the basic or core functionality of keyword and SEO tools, Traffic Travis attempts to find a middle ground.

The best way I can describe Traffic Travis is a slimmed down version of Keyword Elite and SEO Elite, but combined into one tool. You can read more about it at the following URL, but I’ll give you the broad feature breakdown below.

Whatever you do, I urge you to choose at least one keyword analysis tool to add to your toolkit. I don’t know how anyone can run a profitable web site or blog without one, but I can’t complain, because if everyone used them, then I wouldn’t be able to get such great results with them!

Keyword Elite

1) Analyze Pay Per Click Listings: Easily find low-cost and high to moderate traffic keywords that will make you money.

2) Create A Keyword List: Easily build 50,000+ keyword lists for your website and blog needs.

3) Select A Keyword List: Quickly grab your keyword list and prepare it for your Adwords campaigns and page builder software.

4) Analyze Keyword Competition: Allows you to quickly see how hard it will be to rank well for a specific search term. You can easily see if your competition is ranked well by “accident,” or if they’re going to be tough to outrank.

5) Spy on Adwords Competition: Monitor which keywords, and how long your competitors are bidding on them in Google Adwords. Then, take that list of guaranteed profitable keywords and plug them into your own Adwords campaign.

View Keyword Elite details

Traffic Travis

1) Create A Keyword List: Easily build keyword lists for your website and blog needs.

2) Analyze Keyword Competition: Allows you to quickly see how hard it will be to rank well for a specific search term. You can easily see if your competition is ranked well by “accident”, or if they’re going to be tough to outrank.

3) Find Candidate Sites: Find the best people to link to. This is similar to a feature in SEO Elite.

4) Monitor Positioning: Monitor your status and ranking in the search engines. This is similar to a feature in SEO Elite.

5) Misc. Tools: Manage backlinks, manage AdWords campaigns, Whois tool, create surveys

View Traffic Travis details

Conclusion

All-in-all, for my money, I use SEO Elite and Keyword Elite. But Traffic Travis is a good way to get some of the core functionality of each of these tools at a lower price point.