Keyword Advantage #1: Optimize your Pages Effectively

You’ve probably seen already why I love using keyword research tools so much, but in case you haven’t, I’ll recap my top reasons for using them. Of course, the sky’s the limit with these kinds of tools, because they give you access to *data.* Once you have that data, you can do all kinds of neat things with it (we’ll look at some of those things in the future). All of those things can be packaged pretty neatly into these categories:

• You can attract more search referrals
• You can attract higher-quality traffic (EXTREMELY important; traffic is no good unless it’s qualified — keyword research is how you qualify it)
• You can “predict” what your readers want to see in your pages and posts
• You can quickly and easily increase the relevance and keyword density of your pages
• All of which lead to higher profitability per visitor (that really is the bottom line, isn’t it?)

Optimizing Page Content with Keyword Elite

Rather than getting into an overly technical explanation of page optimization, let’s just review a scenario-based description of using Keyword Elite to help you target the content of your page.

In this example, you are going write a blog on . . . creating a blog! We’re going to assume that you create your blog and are able to achieve a top 10 ranking for your targeted keywords. To keep things simple, we’ll further assume that you aren’t selling any products, but have decided to monetize your blog only with AdSense.

Without keyword research:

If you’re experienced, you’ll at least brainstorm some keywords that represent the theme of your blog. You settle on “create blog,” “blogging how-to,” “blogging for beginners,” and “build blog.” Simple enough. So you write content, deploy your blog, market it extensively, and you’re able to achieve a Google top 10 ranking. Congratulations!

Now it’s time to rake in some cash, right? Not so fast! You check your AdSense account and find yourself earning $1.10 per day. One dollar for all of your work?? What gives?

1) There weren’t many searches for your keywords; 2) there was high competition for your keywords; 3) your click-through rate hovered around 1% because your pages weren’t focused enough.

With keyword research:

You plug your four keywords into Keyword Elite and find that the most effective keywords for your blog are actually “how to start a blog,” “make a blog,” “how do I create a blog,” and “how do i start a blog.” You know these are the most effective because Keyword Elite suggested these keywords to you based on their high KEI.

The keyword effectiveness indicator (KEI) takes factors such as the number of searches and the amount of competition into account to help determine keyword profitability. Obviously, if you use keywords
that have little competition, but are searched for frequently, you’ll do much better. Keyword Elite tells you that.

After determining your top keywords, you run another Keyword Elite project to analyze your competition. Keyword Elite will review the top pages for your keywords, and let you see how heavily optimized
they are. If you see one that is off-the-charts optimized, take a look at how they did it and emulate their tactics. If you see a hole, then you’ve got a good shot at ranking highly provided you do your work.

Now it’s time to rake in some cash, right? Correct! You check your AdSense account and find yourself earning $27.52 per day. What gives?

1) You chose the exact keywords that were being searched for the most in your niche; 2) you chose keywords with low competition; 3) You created targeted, optimized content that yielded a click-through rate approaching 5%.

That’s a 2500% increase over choosing your own keywords! In this example, from one optimized site, you could earn $800 additional per month! If you aren’t choosing keywords to focus your content, why
aren’t you? And if you are choosing keywords, why aren’t you using Keyword Elite?

It’s never too early and it’s never too late to perform keyword research.

To find out more about how you can use Keyword Elite to improve your search rankings, focus your content, and earn more money, there are some great videos available for you to watch. Check out the “Project #2″ video to see the above tactics in action!