Blueprint Step #3: Create a Niche Family

Today we’re going to discuss creating niche groups. I won’t go into too much detail in this tip; instead, I’ll explain the concept to you, and let you run with it.

You should have decided on several niches to pursue, after what should have been EXTENSIVE keyword analysis with a good tool. Choose one of those niches to move forward with. Choose wisely — this decision will make or break you. The R/S ratio will be vital to getting the organic rankings that you need to make this work, and the KEI and competition will be vital to your PPC campaign. Don’t skimp on this step because it could cost you hundreds down the road. Keyword Elite is your friend.

What we’re going to do is create a niche family. To keep things simple, we’re going to create a parent-child family, but we could easily extend the concept to three or four levels. Your parent niche is going to contain your higher-ticket products, whereas your child niches will be monetized primarily with contextual advertising.

Starting with your selected niche, determine if it can be specialized even more. If it can, then your chosen niche is the parent. Choose three or four children. If it can’t be specialized further, then this is a child. Choose two or three sibling niches, and go up one level to choose a parent. This will be your niche family, so the concept is that for each niche you want to pursue, you should be creating a niche family. We do this so that we can optimize our rankings and cross-promote products on our auto-pilot sites.

As an example, I have a small niche family launching this week revolving around birthday party planning. The birthday party planning web site is the parent, and the child niches include cake decorating, balloons, outdoor play activities for children, summer cooking recipes, and crafts for kids. Each of the children feeds into the party planning web site, setting it up as the “authority” in this niche. The child niches generate contextual advertising revenue, but the parent niche generates sales.

Make sense? Simple and powerful, so shhhhh, don’t tell anyone.