Blueprint Step #2: Keyword Analysis

Today we’re going to discuss the single most important thing you can do to generate the income you want from your auto-pilot sites. This is truly the make or break step. Don’t take any shortcuts, use the best tools you can get your hands on, and research each and every keyword. Choosing the right keyword in the right niche is over 75 percent of the battle.

With the list of niches you created yesterday, brainstorm 5 keyphrases. Think like a searcher — what would you type in a Google search box to find the niche?

Plug your keyphrases into your keyword tool of choice, and use the tool to expand your keyword list. You are likely to find quite a few keyphrases that would have never crossed your mind.

Analyze each of those keyphrases, pulling out the KEI score, the number of searches, the number of search results, and the R/S ratio. There is no hard and fast rule for choosing a specific niche over another, but here are some guidelines:

• Don’t choose a niche that is loaded with competitive search results
• Don’t choose a niche with a very high R/S ratio or a very low KEI
• Don’t choose a niche with very low or high traffic
• Do choose a niche with low to moderate traffic
• Do choose a niche with a low R/S ratio and a high KEI

Of critical importance is your keyword analysis tool. My tool of choice is Keyword Elite. You can review this tool in action by downloading the books here.

If you’ve never used a keyword tool, or if you are considering using one, I would recommend that you visit that link and join my keyword group, as you’ll learn lots of great ways to use keywords to dominate the search rankings and improve your web properties. Keyword tools separate the pros from the also-rans!

You can also get a free 7-day trial to Wordtracker, which should at least help you get your first niche site established.

Although not nearly as accurate as the above tools, you can also get by with Google’s keyword tool in a pinch, though you’ll have to guess at some of the calculations. The biggest problem is that the
calculations won’t be consistent enough to make a truly informed decision, so use at your own risk.

Your keyword analysis is of vital importance to your niche blogs. Proper keyword research is easily the one step that kills auto-pilot blogs more than any other. Whenever anyone approaches me with a failed auto-pilot blog, I immediately look to the original keyword selection. Choose wisely and earn. Choose poorly and spin your wheels.

So take your time and DO YOUR KEYWORD RESEARCH!